Founded in 1991 by Linda P. Erickson, Certified Financial Planner® we have had the privilege of growing as a family business. We now venture into our third decade of building relationships based on providing trusted advice with integrity, honesty and respect. Linda and Lauren Erickson, Certified Financial Planner® are a mother-daughter ensemble team, each with distinct responsibilities & strengths, both committed to maintaining a welcoming space for our clients where we strive to create security, make the complex simple and build meaningful impact in people’s lives.
We manage your wealth through a thoughtful investment lens, incorporating Impact, ESG (Environmental, Social and Governance) and traditional investing strategies into our planning methods to meet your best interests and goals.
Utilizing a consultative approach, we focus on educating and empowering our clients, giving you the knowledge and guidance that you and your family need to take control of your financial life. This means you have a team behind you, cheering you on, keeping you on task through each twist and turn.
We are tireless partners. We are here to help you plan now and live now.
HOW WE GOT HERE
Linda P. Erickson opens the practice in Greensboro, NC.
In the vanguard of financial industry trends, Linda transitions client accounts to fee-based compensation.
Investment committee adopts policy for ESG focused investment strategies and full integration of sustainable investment screens on investments.
Expansion to a second office located in Durham, NC.
Development of Erickson’s Now Advantage full suite of programs offered.